Wednesday, October 21, 2009

Milena Velba March 2004

gets a publisher in the Red


Finder announces the Frankfurt fair to create a platform to sell News - The initiative starts with half a million titles

Internet giant par excellence gives new and unexpected twist in their eagerness to intervene in the book business. The case has a name: Google Edition. And come to mean the entry form in the sale of editorial content. A new digital platform offering ebooks and surprise that the company has brought to the Frankfurt Book Fair. With her full circle. Google and was a librarian, bookseller and distributor. It will now become online editor. Packer fund developments and others will supply catalog for sale on the Net will be launched later this year or early 2010 in the U.S. and England and in June in a dozen countries, including Spain.

The proposal is not bellicose. It passes through open participation in the project authors, publishers and booksellers and offer a wealth of digitized books that would be downloaded from the traditional way but would be accessible through Internet. This would allow the book (Google provides start with an offer of half a million digitized titles) could be read both in a computer screen, like a phone, a reader (open Internet) or on a TV.

"This is, first, that technology is not a problem as most of the formats that are now available, which are closed, and that involve the whole sector, so we prefer to speak of ecosystem the book rather than a platform, "said Jeff Collins, a representative of Google in Spain. And that was the reason why the company did not come so far in creating their own reading devices such as Sony and Amazon.

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